Think Pain To Pitch

I’m often asked how to create the “perfect” pitch. My suggestion… Think of the pain of the customer, and how your product/service can solve their pain specifically. It’s a great starting point. Most people know the value that their product/service offers the customer. In fact most people think that their product/service is the best thing…

Pitch Specific

When pitching a large corporation there are likely to be a number of decision-makers to win over. I recently researched decision-makers for an auditing tools technology (Fintech), and began the process by carefully considering whom the tech would add most value. See below, I identified two key decision-makers – The Internal Auditing Manager – The…

The Pursuit of Hen’s Teeth

(“Scarce as hen’s teeth” an expression~ meaning that something is rare, difficult to acquire or come by.) Part of my role involves pitching and illustrating the benefits of new tech to decision-makers. Whilst many may say they want to work smarter, better… not everyone is willing to do what is required.  That’s the kicker! The…

Building Better

The Covid-19 pandemic brought some fast-moving, unexpected challenges to navigate. Talk about a spanner in the works! I had to put some serious thought into our partnerships going forward. Essentially we want to pitch products/services that can add real value in this current climate. Whilst it is easy to get disheartened amidst the chaos, there…