When pitching a large corporation there are likely to be a number of decision-makers to win over. I recently researched decision-makers for an auditing tools technology (Fintech), and began the process by carefully considering whom the tech would add most value. See below, I identified two key decision-makers – The Internal Auditing Manager – The…

I am often asked how to create a compelling pitch. My suggestion… Think of the pain of the customer, and how your product/service can solve their pain specifically. It’s a great starting point. Most people know the value that their product/service offers the customer. In fact most people think that their product/service is the best…

When pitching C-level prospects a compelling pitch that addresses current corporate agenda can really help pique interest. For example, the journey to net zero is a hot topic and board worthy discussion for many organisations at present. It’s important to do our research… Addressing our decision-makers specific interests / pains and corporate goals – tailoring…

So, you’ve got that important meeting with a decision-maker… Now what? I  suggest treating the first meeting as a discovery session. Ask lots of questions to uncover high-value opportunities which your product / service can provide. When the meeting is over, tailor a value proposition that will blow them away. (Lots of thought, research &…