Think Pain To Pitch

I’m often asked how to create the “perfect” pitch. My suggestion… Think of the pain of the customer, and how your product/service can solve their pain specifically. It’s a great starting point. Most people know the value that their product/service offers the customer. In fact most people think that their product/service is the best thing…

Pitch Specific

When pitching a large corporation there are likely to be a number of decision-makers to win over. I recently researched decision-makers for an auditing tools technology (Fintech), and began the process by carefully considering whom the tech would add most value. See below, I identified two key decision-makers – The Internal Auditing Manager – The…

Just The Tonic!

Happy New Year! It’s been quite a while since my last post, I know.  Actually, I’ve been rather busy with new work projects and looking after my lovely boy, who is now going to secondary school would you believe! How the heck did that happen? (He’s growing up so fast) I’m still trying to get…

The Pursuit of Hen’s Teeth

(“Scarce as hen’s teeth” an expression~ meaning that something is rare, difficult to acquire or come by.) Part of my role involves pitching and illustrating the benefits of new tech to decision-makers. Whilst many may say they want to work smarter, better… not everyone is willing to do what is required.  That’s the kicker! The…

Building Better

The Covid-19 pandemic brought some fast-moving, unexpected challenges to navigate. Talk about a spanner in the works! I had to put some serious thought into our partnerships going forward. Essentially we want to pitch products/services that can add real value in this current climate. Whilst it is easy to get disheartened amidst the chaos, there…