When pitching a large corporation there are likely to be a number of decision-makers to win over. I recently researched decision-makers for an auditing tools technology – for a Fintech company. I began the process by carefully considering whom the tech would add most value. See below, I identified two key decision-makers – The Internal…

How do you create a compelling pitch? My suggestion… Think of the pain of the customer, and how your product / service can solve their pain specifically. It’s a great starting point. Most people know the value that their product / service offers. In fact most people think that their product / service is the…