How do you create a compelling pitch?
My suggestion…
Think of the pain of the customer, and how your product / service can solve their pain specifically.
It’s a great starting point.
Most people know the value that their product / service offers. In fact most people think that their product / service is the best thing since sliced bread!
They just need to learn how to convey that info in an impactful presentation. In an intelligent way that demonstrates high-value, thus solving the prospect’s pain specifically.
When we approach a senior level, time-poor professional, the very least we can do is pitch in an intelligent, personal manner.
Think about what keeps them awake at night- inefficient systems, security / fraud risks, loss of profit…
In all my years working in BD I’ve found that most people don’t like to be sold to, but they do like to be helped.
Most people are smart enough to tell the difference between someone peddling goods for personal gain, and someone offering a high-value solution with sincerity.
Pitching with sincerity is key – only approach prospects that you genuinely think you may be able to add value…
Fact-finding and researching the prospect’s pain allows us to help them sincerely.
Then, we can approach with confidence, clearly demonstrating real, tangible value.
It’s a win for all when we approach sales and new business development in this manner.
An excellent pitch can be created and delivered when we apply these principles.